News

——

Your current position: Home > News

Under the epidemic situation, why can the trillions industry of Fujian textile, footwear and clothing grow against the t

Release time:2020-12-28 source:Please Complete English Information

In many traditional industries in Fujian, textile shoes and clothing industry occupies an important position in terms of scale and popularity.



The data shows that in 2019, Fujian's textile shoes and clothing industry will achieve an operating revenue of 1.1 trillion yuan, of which the textile and clothing industry will achieve an operating revenue of 740.6 billion yuan, ranking the fifth in China; the footwear industry will achieve an operating revenue of 361.8 billion yuan, and the scale of sports shoes will rank the first in China. However, under the epidemic situation, the development of the whole industry is facing various difficulties and pressures.



The difficulties and challenges in the development of the industry must be solved by development. After decades of development, Fujian's textile shoes and clothing has formed a complete industrial chain, which has become the biggest base to deal with the crisis. In recent years, the industry has been facing the short board and shortcomings, and walked out a path of turning crisis into opportunity.



Solving the sales dilemma with the help of "new economy"



Since the beginning of this year, the impact of the epidemic on the textile shoes and clothing industry is obvious.



The textile and garment industry in Fujian Province is also facing the export pressure of sluggish foreign demand market, and the phenomenon of overseas customers' delay and refund is more common. The sluggish export sales are speeding up, forcing enterprises to switch from export to domestic sales and from offline to online sales. New models and new formats such as online Red economy, sharing economy and social economy are emerging one after another.



Facing the difficult situation that more than 80% of its physical stores were closed and offline sales almost stagnated, Anta responded positively and shifted its business focus to online sales. By launching the company and franchisees to open the "full retail" mode, Anta has changed "waiting for customers to come" into "going out to find customers".



"Our" all staff retail "is a total mobilization from senior executives to ordinary employees, from sales to backstage support teams, with more than 30000 employees and distributors' partners participating in the development of new marketing modes such as online micro business, online marketing and social marketing, and linking with the supplier system at the first time, integrating the production capacity of the supplier factory and the return of employees, adjusting the order allocation in time to ensure smooth operation Through the industrial chain supply chain cycle Anta vice president Li Ling said.



"Full retail" accelerated the recovery of Anta's offline production capacity. The performance in May was the same as that of the previous year, and the momentum was rapid in June. In particular, during the "6.18" promotion period, e-commerce transactions totaled 1.43 billion yuan, a year-on-year increase of 78%.



One



Anta is not the only one to drive the new economy. To match this strategy, the company also reduced the proportion of "futures system" and adjusted it to a "distribution system" that is more suitable for rapid response, and worked hard on new technologies, new materials and new styles to attract young customers; Qipai found a popular anchor to bring goods, with a sales of nearly 4 million yuan in six hours.



The relevant person in charge of Fujian Provincial Department of industry and information technology said that at present, Fujian province encourages all localities to base on the regional reality, give full play to their brand advantages, take promoting online upgrading as an important measure to smooth the circulation of the industrial chain, and with the help of all kinds of online platforms, promote the docking of production, supply and marketing of key cities, parks and enterprises of textile shoes and clothing, support the upstream and downstream, expand the online market, expand domestic and foreign sales channels, and build a harmonious society Online and offline integrated marketing system.



Expand terminal diversification to make up for short supply



"Yoga clothes, fitness clothes and other light sports products are similar to swimsuit production process, but only a small amount of production in the past. Now swimsuit orders shrink, we need to increase the production of yoga clothes and other products. " Hong jianku, chairman of seven color fox swimsuit, said.



In the first quarter of this year, seven color fox only received 60% orders in previous years. Facing the severe foreign trade situation, Hong jianku chose to take the initiative to seek change.



In the communication with customers, he found that the demand of domestic foreign consumers for indoor sports products such as yoga clothes increased significantly. After small batch production and shipment, customers keep chasing orders, which makes Hong jianku overjoyed. Since the outbreak of the epidemic, the order sales of yoga clothes have exceeded 70 million yuan.



Then, the enterprise extended its production to elastic pants, fashion protective masks and other fields. "Judging from the current situation, this year's performance can be the same as last year." Hong jianku said.



The reporter learned from the provincial textile industry association that at present, shoes and clothing are the main textile end products in Fujian Province, while industrial textiles and household textiles are relatively lagging behind. In addition to the high market share of mainstream shoes and clothing brands, some enterprises follow suit in brand cultivation and product design, resulting in serious product homogenization. Under the epidemic situation, the short board of weak supply has become increasingly prominent.



Industry insiders believe that in the future, the functions of textile terminal products will continue to be strengthened, the application scenarios of terminal products are accelerating to extend to many fields, and the market demand is strong. Fujian textile shoes and clothing industry must rely on expanding terminal diversification to enhance its ability to resist risks.



Since the outbreak of the epidemic, under the guidance and assistance of governments at all levels and relevant departments, Fujian textile shoes and clothing enterprises have changed production across the border and shouldered the responsibility of production and supply of medical protective materials. Thanks to the solid industrial foundation, in a short period of time, the number of mask manufacturers increased from 8 to more than 230, and the number of medical protective clothing manufacturers increased from 1 to more than 30.

LINKS

Dongguan Xiangtai interior line aircraft

Contacts:Mr. Wang

Mobile:13902617117

Website:http://www.supermamac.com

Address:31 East National Road, Qiaotou community, Houjie Town, Dongguan City, Guangdong Province, China

Wechat

Mobile

Wechat applet


Copyright ©2020 Please Complete English Information    Technical support:Acshoes(Management login