China's sports shoes and clothing market volume is huge, and the industry boom is high: in 2019, China's sports shoes and clothing market scale will reach US $45.95 billion, with a year-on-year growth of 12.6%. However, the per capita retail sales of sports shoes and clothing are only 1 / 12 of that of the United States, and 1 / 5 of that of the United Kingdom and Germany.
With the advance of urbanization and the increase of per capita income, the per capita retail sales of sports shoes and clothing in China has at least five times of room for improvement.
Industry concentration is high, resources are constantly moving towards the head: in 2019, the Cr5 of China's sports shoes and clothing industry is 72%, which is 21% higher than that in 2010. Market share is concentrated in the hands of leading enterprises, and the industry presents the Matthew effect of "the stronger the strong, the weaker the weak". At present, Anta and Li Ning are the top domestic brands in terms of competition resources and technology.
The future development trend of the industry: Guochao, science and technology, e-commerce go hand in hand. After Li Ning's New York Fashion Week became popular, other brands followed suit. In addition, the quality of hard core shoes and sportswear has been improved. In 2018, more than 80% of Chinese people like local brands. China's online shopping acceptance is high, the major sports shoes and clothing brands have the layout of online channels.
Risk factors: the risk of epidemic resurgence, the risk of economic downturn, the risk of intensified industry competition, and the risk of inventory falling price.