When the market is more and more subdivided, consumers will be more and more happy. When many consumers are pleasantly surprised by dishwasher and dryer, shoe washer, bath machine and other products are quietly on the market, and are hot discussed and concerned by many consumers.



A few days ago, a washing machine employee of Midea Group shared a photo of "fully automatic intelligent shoe washing machine" in his circle of friends, and soon received a lot of praise and hot discussion from many friends.



Many people said: this can be, this is really good, just a few days ago put the cloth shoes directly into the washing machine. Some people said, you can try it first, but can you wash any shoes? I feel that I can only wash sports shoes, canvas shoes and sandals. How did shoe wash deformation to do? Can you oil the leather shoes separately?



Of course, some people have doubts: Although this product has a certain need, there are not many shoes to wash at home. The key is to have a washing machine and a dryer at home. Now there is no place for a shoe washer. Some people also pointed out that some high-end washing machines actually have the function of shoe washing and deodorization. However, it's the first time to prepare a shoe washing machine for shoes.



There are even a lot of brain holes, and put forward: in fact, have been waiting for a 3D automatic make-up machine. This is the biggest gospel for women. There are also calls for the launch of an automatic bathing machine as soon as possible, which can be available to the elderly and children. The absolute market prospect is bigger than that of shoe washing machine.





It is reported that since this year, shoe washing machines have been favored by washing machine giants such as Midea and Haier in the Chinese market, and have been launched in succession in the Chinese market. In particular, with the opening of the washing machine market in the new quarter, shoe washing machines, like dryers, have become the products of consumption upgrading and user segmentation in China's washing market.



However, unlike washing machines, which mainly enter the mass family market, shoe washing machines are mainly used in some universities, apartments and other commercial places. That is the so-called "sharing appliances" trend. Similarly, in some high-end families, it is not ruled out that they will choose the shoe washer. However, in the short term, the C-end market of this product is not the focus, mainly in the commercialization of the b-end market.



Through the attention and hot discussion caused by an "intelligent shoe washer", we can see clearly again that with the upgrading of consumption, the improvement of economic income, and the improvement of family living standards, Chinese families have more and more obvious demand for household appliances. In the past few years, wall breakers, air fryers, dishwashers, electric steamers and shoe washers are all products based on the needs of users. Although the single scale is a little too small compared with air conditioning and color TV, it is the profit of many enterprises.



In fact, it's not just a shoe washing machine. Recently, a Japanese household appliance company invented an automatic clothes folding machine, which has been listed and sold with the support of capital. Various examples show that it is not the Chinese household appliance market that encounters the ceiling, but a large number of traditional household appliance products and upgrades that encounter the ceiling. Therefore, the key to solve the cold winter of home appliance market is not to reduce prices to stimulate demand, but to innovate high-quality products to meet the demand of segmentation.